Digital Services Overview
This Digital Services Overview highlights the expertise we bring to email development, marketing automation, analytics, web development, and compliance. We combine 25+ years of front-end and email development experience with more than a decade supporting mission-driven organizations. That background gives us a deep understanding of how teams operate under constraints. Limited budgets, small staff, and a relentless focus on results shape the way many organizations work. Our goal is simple: deliver technology that supports the mission instead of getting in the way, whether you’re a nonprofit, NGO, or a for-profit business focused on growth.
Email Development
We specialize in building fluid, table-less, mobile-first email templates that render consistently across Gmail, Outlook.com, Outlook for Mac, Outlook Mobile, Yahoo, and Apple Mail. Organizations with subscriber bases still using legacy Outlook for PC are not left behind. We also create templates that deliver a polished experience even for those users. Templates are fully customizable for dark mode. In addition, we use Litmus to streamline testing and development, while adapting easily to other platforms your team may prefer.
Marketing Automation
Our team has extensive experience with major marketing automation platforms including Salesforce MCAE (Pardot) and Blackbaud / Convio / Luminate. We customize these platforms end-to-end: from email templates and landing pages to transactional and autoresponder messages.
We design and deploy drip campaigns and customer journeys that guide supporters or customers through the engagement funnel. Each automation balances frequency and relevance so audiences feel supported, not overwhelmed. We also strengthen first-party marketing strategy by using pixels and Tag Manager to track behavior and sharpen messaging.
Insight & Analysis
We don’t just build systems — we help you understand them. Our focus is turning raw data into actionable insights through dashboards, reports, and tailored recommendations. By analyzing campaign performance, engagement trends, and customer behavior, we provide clarity that helps refine strategy and achieve measurable results.
This focus on actionable analysis ensures that you don’t just have the right tools — you also have the intelligence to use them effectively. Our expertise includes Microsoft Excel: macros (VBA), pivot tables, and advanced formulas. These techniques help clean, model, and visualize data for maximum insight.
Web Development
We build lightweight, maintainable websites that load quickly, scale easily, and avoid unnecessary bloat. Our work covers deployments in both WordPress and Netlify. Accessibility and compliance are priorities. Every project aligns with ADA standards so your content reaches the widest possible audience.
DNS Management & Email Authentication
We provide full DNS management — from domains and subdomains to email authentication. Our team configures and tests SPF, DKIM, and DMARC records so that inbox providers trust your email campaigns. We can also implement BIMI, allowing your logo to appear in supported inboxes. This improves both trust and brand recognition.
Compliance & Best Practices
Every project is designed with compliance and user trust in mind. From ADA accessibility standards to GDPR and privacy regulations, we ensure your systems respect both the law and user expectations. Strong compliance is not just about risk management. It is also about credibility and trust.
Philosophy
As this Digital Services Overview shows, our work spans email, marketing automation, analytics, web development, and compliance. We tailor every engagement to fit your goals and resources. If you’d like to learn more about these services, contact us today and let’s discuss how we can support your next project.
